FreeFor agents · Updated September 2026 · 4 min read

The agent’s guide to Builder Connections

Pick the builder reps you like working with. They become your contact on the homes they can sell, and your buyer still only ever sees you.

Find a rep, click Connect. You both get an email.

Why connect

Reaching the right rep used to mean text threads, Facebook groups and generic contact forms. Connections give you a direct line to the reps who show up for you.

  • You choose the rep

    Work with the reps you already know and enjoy working with, not just the OSC.

  • They’re looped in early

    When you or your buyer act on their homes, leads can route directly to them.

  • Your buyer stays yours

    Your buyer’s contact info is never shared with the builder.

Only agents can start a connection. Reps can share their Personal Link and ask you to click Connect. That’s what keeps you in control.

1Agent Portal

Connect from your portal

Click Builder Connections in the left menu, then Connect with a Builder Rep.

Type the rep’s name. Each rep shows their connection count. Pick yours and click Connect. You both get an email.

3Agent Portal

What changes when you connect

Your rep replaces the builder’s default contact on the homes their builder lets them sell. When you or your client reach out on those homes, the lead can route directly to them.

Their card shows only inside your portal. Your buyer still sees only you.

  • Inventory homes anywhere in the rep’s divisionYour rep
  • Plans in your rep’s communitiesYour rep
  • Plans in other communitiesBuilder’s default contact

That’s the most common rule. Some builders limit reps to their own communities for inventory homes too. New Home Buddy reads each builder’s rules and applies them for you. Your new rep also shows up as a New Lead on your Clients page.

4Agent Portal

See their homes in one click

On Builder Connections, click View Homes on a rep’s card.

A search of that rep’s live homes and plans opens, made for you. No filters or saved search needed.

5Agent Portal

Get a fast answer with Quick Notify

On a home or plan from a connected builder, click Notify [Rep Name], the green chip with their name.

Your rep gets an email and a notification with that home, your contact info and a prompt to reach out. Use it when:

  • Your buyer likes a home
  • You need to line up a showing
  • You have a question on pricing, incentives or timing
  • You just want a call back

6Agent Portal

Buyer Needs Requests go to your rep

Send a Buyer Needs Request to a builder and it goes straight to your connected rep there.

A Buyer Needs Request is about your buyer, not one specific home, so your connected rep always gets it.

You stay in control

Connections make working with builders easier, without giving up your client.

  • Your buyer sees only your name, photo and contact info.
  • Your buyer’s contact info is never shared with the builder.
  • You decide who to connect with, and when.

Tips

  • Start with reps you know

    Connect with the reps you already sell with. You’ll see their name on their homes right away.

  • Check connection counts

    A high count is a good sign that agents like working with that rep.

  • Notify, don’t chase

    Quick Notify gets the home and your contact info to your rep in one click.

  • Ask for their link

    Meeting a new rep? Ask for their Personal Link and connect from there.

Prefer video?

Watch the full walkthrough.

Get started

Connect with your first rep.

Builder Connections are free for agents.