New Home Buddy Launches National Expansion Plan for Agents and Builders
SAN ANTONIO, TEXAS, August 6, 2026 — New Home Buddy, the technology platform that connects home builders, real estate agents, and home buyers in new construction, is launching a national expansion plan built around real estate agents.
The expansion follows today’s announcement that Marti Realty Group, co-founded by New Home Buddy CEO Chris Marti, is now affiliated with Keller Williams® City-View, a KW-affiliated brokerage in San Antonio. New Home Buddy currently displays new construction homes for a majority of the national production builders operating within Texas, and with this announcement will begin expanding its offerings across the U.S.
“We didn’t join KW simply to grow our team,” said Chris Marti in today’s announcement. “We joined because KW believes in entrepreneurship, has unmatched scale, and a culture that supports everything we believe.”
Chris Marti, CEO, New Home Buddy
“We’re proud to welcome Marti Realty Group to KW, where our technology, education, and nationwide network will help accelerate an already exceptional business while creating even greater opportunities for affiliated agents,” said Wendi Harrelson, Divisional Leader, Keller Williams Realty, LLC.
Wendi Harrelson, Divisional Leader, Keller Williams Realty, LLC
For builders, the affiliation answers a durability question. “Builders want to know a platform will still be here in five years,” said Marti. “Affiliating our brokerage with the largest real estate franchise in the world by agent count answers that.”
Built Agent-First for New Construction
New Home Buddy is built agent-first for new home construction. Listings arrive through direct builder data feeds, which means agents see every to-be-built plan a builder offers, not just the finished inventory that reaches the MLS. Exclusive filters then let agents search by the builder incentives no other website carries, including homes with builder-paid closing costs starting at a set dollar amount, a maximum interest rate, and a maximum tax rate. Every search and home link an agent shares is branded to that agent, and every inquiry comes back to that agent.
Its Connection feature lets agents work with the builder sales reps they trust. When a connected agent’s buyer takes action on that builder’s home, the connected rep is notified, so agent and rep are looped in together from the first click. The buyer’s contact information stays private to the agent.
“New construction has been fractured for decades. Builder leadership, sales reps, agents, and buyers all have different needs, and no platform has served them all,” said Jonathan Richter, COO of New Home Buddy. “We’re tying it together with innovative technology built for every seat at the table. That’s how agents and builders sell more homes, faster and easier than ever.”
Jonathan Richter, COO, New Home Buddy
Over the next 120 days, New Home Buddy will release a series of agent-focused features, including AI-powered search, expanded lead capture controls on branded links, faster builder communication tools, and deeper incentive visibility.
Open to Every Agent, at Every Brokerage
Marti Realty Group’s affiliation with Keller Williams marks New Home Buddy’s first national brokerage partnership. The platform itself serves agents at every brokerage the same way. Agent leads and client data are never visible to KW, Marti Realty Group, or any brokerage. Every link an agent shares is branded to that agent, and every lead it generates belongs to that agent alone.
“New Home Buddy is not a single-brokerage tool, and it never will be,” said James Smothers, Chief Sales Officer of New Home Buddy. “We’re the nation’s first agent-friendly resource for new construction. That means every agent, at every brokerage, in every market we open.”
James Smothers, CSO, New Home Buddy
The platform remains free to join for licensed agents at any brokerage. Agents can sign up for their free account today at agent.newhomebuddy.com/signup.
Builders can get their communities listed more easily than ever at newhomebuddy.com/get-listed.
About New Home Buddy
Headquartered in San Antonio, Texas, New Home Buddy is a new construction real estate technology platform connecting home builders, real estate agents, and home buyers. Every home and plan on the platform is brand new. Listings come through direct builder data feeds, giving agents access to homes and exclusive filters built around builder incentives. Its Agent Portal, Builder Portal, and Sales Portal deliver branded sharing tools, lead generation, and real-time analytics.
New Home Buddy — changing the way new construction homes are sold. For more information, visit newhomebuddy.com.
