Who’s converting agent attention into activity this month? Whose momentum is climbing? Who needs a check-in? See every rep in your division ranked by NHB Momentum™ — in one panel that updates in real time.
Who can access this? Admins, Managers, and Portal Viewers. Sales Reps use the Builder Portal and don’t have Sales Portal access. Learn more about user roles →
Builder Rep Performance panel showing multiple rep cards with profile photos, activity icons, counts, and trend arrows.
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On the My Division tab of your Dashboard, every rep in your selected division shows up as a card in the Builder Rep Performance panel.
Each rep’s card shows:
The list is ranked top-to-bottom by NHB Momentum™, so the rep generating the most meaningful activity sits at the top.
Single rep card close-up showing profile photo, email/phone icons, the five activity icons with counts, and the trend arrow.
NHB Momentum™ is the AI-powered ranking signal that powers every “Top” list in the Sales Portal. Here’s the short version of how it works.
✨ NHB Momentum™
Different actions carry different weights in our scoring system. A buyer submitting a tour request on one of a rep’s homes carries more weight than a click on a search result, for example.
Momentum looks at how a rep’s total weighted score changes over your selected time period compared to the previous period of equal length. So what you’re seeing isn’t just a snapshot of activity — it’s a signal of where a rep is headed.
↑
Green up
Momentum increased vs. previous period
↓
Red Down
Momentum dropped vs. previous period
→
Sideways
Momentum stayed about the same
Hover over any arrow to see the exact percentage change. For example, “NHB Momentum™ is up 200%” based on increased buyer activity compared to the previous period.
Each rep’s card shows five activity icons with counts. Here’s what each one represents:
🤝
Connections
New agent connections the rep made during the period
👆
Home Clicks
Times buyers and agents clicked on the rep’s homes
❤️
Favorites
Homes favorited by buyers tied to this rep
🪪
Contact Views
Contact info clicks and views in the selected time period
📥
Tours & Info Requests
Scheduled tours or requests for more information
The combination paints a picture. A rep with lots of Clicks but few Contact Views is getting traffic but may need help converting it. A rep with rising Connections is building relationships that should pay off in future periods.
The Builder Rep Performance panel updates when you change either of these two Dashboard controls:
For a deeper look at how filters work across the whole Dashboard, see the Dashboard Overview.
This panel becomes more valuable the more deliberately you use it. Here’s how to work it into your team’s rhythm:
WEEKLY
Use the 7-day view for a real-time team pulse
Who’s active this week? Who’s quiet? A 30-second scan of the 7-day view tells you where your team’s energy is right now.
MONTHLY
Pay attention to the shape of activity
A rep with 50 Home Clicks and 10 Connections is building a pipeline. A rep with 200 Home Clicks and 0 Connections may be driving traffic but missing the relationship piece.
MONTHLY
Reach out to rising reps
If a rep’s Momentum is up 200%, something is working. Ask them what they’re doing — that’s material you can share with the rest of the team.
QUARTERLY
Use the 90-day view for performance reviews
When you’re evaluating a rep, preparing for a 1-on-1, or considering promotions, the 90-day view filters out short-term noise and shows you real patterns.
PRO TIP
Check in with falling reps early
A red down arrow doesn’t automatically mean a problem, but it’s a signal worth investigating. Sometimes a rep is slammed with tours and can’t surface new activity. Sometimes they need support or fresh content. Catching it early is better than finding out at end of quarter.
Have questions about Builder Rep Performance or NHB Momentum™?
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