Which real estate agents are sending the most traffic to your homes?
Which ones have clients favoriting your listings?
Which ones should your reps be actively building relationships with?
See every engaged agent ranked by NHB Momentum™ — with their contact info right there.
Who can access this? Admins, Managers, and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. Learn more about user roles →
Top Performing Agents panel showing a ranked list of agents with names, profile photos, contact icons, activity counts, and trend arrows.
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On the My Division tab of your Dashboard, Pro subscribers see a Top Performing Agents panel showing every real estate agent driving meaningful activity on your division’s homes.
Each row represents one agent. The list is ranked top-to-bottom by NHB Momentum™ — so the agent generating the most engagement on your homes sits at the top, and agents losing momentum drift down.
This is the panel you check when you want to know which agents are showing real interest in your inventory — the ones worth a personal hello, an event invite, or a follow-up from one of your reps.
One of the most valuable features of Top Performing Agents is having contact info right next to performance data. Every agent’s row includes email and phone icons.
This matters because speed matters. When you spot an agent whose Momentum is climbing 200% week-over-week, the right time to reach out is now — while their interest is hot. A quick intro email from a rep in your division, or an invitation to your next broker event, can turn an engaged agent into a long-term partner.
Close-up of an agent row showing the email and phone icons next to the agent’s name.
NHB Momentum™ is the AI-powered ranking signal that determines which agents show up at the top of this list. Here’s the short version of how it works.
✨ NHB Momentum™
Different actions carry different weights in our scoring system. An agent whose client submits a tour request carries more weight than a click on a search result, for example.
Momentum looks at how an agent’s total weighted score changes over your selected time period compared to the previous period of equal length. So what you’re seeing isn’t just a snapshot of activity — it’s a signal of where an agent is headed.
↑
Green up
Momentum increased vs. previous period
↓
Red Down
Momentum dropped vs. previous period
→
Sideways
Momentum stayed about the same
Hover over any arrow to see the exact percentage change. For example, “NHB Momentum™ is up 572%” based on increased buyer activity compared to the previous period.
Each agent’s row shows four activity icons with counts. The combination tells you a lot about how that agent is engaging.
👆
Home Clicks
Times this agent or their buyers clicked on your homes
❤️
Favorites
Homes favorited by this agent or their buyers
🪪
Contact Views
Times this agent or their buyers viewed contact info on your homes
📥
Tours & Info Requests
Scheduled tours or requests for more info tied to this agent
An agent with 50 clicks and 0 favorites might be window-shopping for themselves. An agent with 10 clicks, 4 favorites, and a tour request is actively working a buyer — and worth a direct conversation.
The Top Performing Agents dashboard updates automatically when you change either of these two Dashboard controls:
Use the 7-day view to spot agents heating up right now. Use the 90-day view to identify your most reliable long-term traffic drivers. For a deeper look at how filters work across the whole Dashboard, see the Dashboard Overview.
The list itself is just a starting point. Here’s how to turn it into stronger agent relationships:
WEEKLY
Invite rising agents to your next event
If an agent’s Momentum is up 200%, they’re paying attention to your division. A personal invite to a broker breakfast or grand opening can lock in a relationship before your competition notices.
WEEKLY
Watch for agents with high favorites but no tours
This often means they have a buyer who’s interested but hasn’t pulled the trigger. A well-timed email from a rep — “I saw your client favorited our Magnolia plan, happy to answer any questions” — can move that buyer to action.
MONTHLY
Build Connections with your top 10
Your highest-Momentum agents are already sending traffic to your homes. When they Connect with one of your reps, future leads on your homes can route directly to that rep. For many divisions, this is a great way to reward reps who are building agent relationships — and gives engaged agents a consistent point of contact. Learn more about Agent Connections.
MONTHLY
Share the list with your reps
Your Sales Reps don’t have Sales Portal access, but you can forward specific agent contact info to the right rep so they can reach out directly. Match rising agents to reps who work the same communities.
PRO TIP
Track Momentum changes after big moves
Run a new incentive? Launch a new community? Host an event? Check the Top Performing Agents list a week later. Agents whose Momentum spikes are the ones responding — and the ones worth following up with.
Have questions about Top Performing Agents or NHB Momentum™?
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