These agents already have buyers active on your homes. This AI-powered chart ranks them by live engagement — with their contact info a hover away — so your reps always know which relationships to invest in this week.
Who can access this? Admins, Managers, and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. Learn more about user roles →
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On the NHB Predictive Trends tab of your Dashboard, this chart shows the real estate agents generating the most buyer activity on your division’s active inventory homes in the selected price bracket, ranked by NHB Momentum™. The helper text says it simply: “Agents with the most buyer activity on your homes.”
Each row is one agent: profile photo, name, email and phone icons, and a trend arrow showing where their momentum is headed — with the exact percentage on hover. The agent at the top has the most engaged buyers on your inventory right now.
That makes this list your reps’ warmest calls. These aren’t cold outreach targets — they’re agents whose buyers are already looking at your homes. A well-timed hello, event invite, or follow-up here is far more likely to end in a contract.
One of this chart’s most valuable features is having contact info right next to the ranking. Every agent’s row includes email and phone icons.
This matters because speed matters. When you spot an agent whose Momentum is climbing 200% week-over-week, the right time to reach out is now — while their interest is hot. A quick intro email from a rep in your division, or an invitation to your next broker event, can turn an engaged agent into a long-term partner.
NHB Momentum™ is the AI-powered ranking signal that determines which agents show up at the top of this list. Here’s the short version of how it works.
✨ NHB Momentum™
Different actions carry different weights in our scoring system. An agent whose client submits a tour request carries more weight than a click on a search result, for example.
Momentum looks at how an agent’s total weighted score changes over your selected time period compared to the previous period of equal length. So what you’re seeing isn’t just a snapshot of activity — it’s a signal of where an agent is headed.
↑
Green up
Momentum increased vs. previous period
↓
Red Down
Momentum dropped vs. previous period
→
Sideways
Momentum stayed about the same
Hover over any arrow to see the exact percentage change. For example: “NHB Momentum™ is up 572% — Based on increased buyer activity compared to the previous period.” The arrow and its hover percentage are the complete signal.
The chart recalculates automatically when you change any of these three controls:
Use the 7-day view to spot agents heating up right now. Use the 90-day view to identify your most reliable long-term traffic drivers. For a deeper look at how filters work across the whole Dashboard, see the Dashboard Overview.
The list itself is just a starting point. Here’s how to turn it into stronger agent relationships:
WEEKLY
Invite rising agents to your next event
If an agent’s Momentum is up 200%, they’re paying attention to your division. A personal invite to a broker breakfast or grand opening can lock in a relationship before your competition notices.
WEEKLY
Give your reps their call list for the week
The top five agents on this chart, matched to the reps who work those communities, is a ready-made outreach list. Warm relationships close homes — and these are the warmest ones you have.
MONTHLY
Build Connections with your top 10
Your highest-Momentum agents are already sending traffic to your homes. When they Connect with one of your reps, future leads on your homes can route directly to that rep. For many divisions, this is a great way to reward reps who are building agent relationships — and gives engaged agents a consistent point of contact.
PRO TIP
Track Momentum changes after big moves
Run a new incentive? Launch a new community? Host an event? Check this chart a week later. Agents whose Momentum spikes are the ones responding — and the ones worth following up with.
Have questions about Top Performing Agents or NHB Momentum™?
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