Which of your homes is closest to a sale right now? This AI-powered chart ranks your active inventory by live buyer engagement — so you know where a push pays off, and where a price cut would just give away margin..
Who can access this? Admins, Managers, and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. Learn more about user roles →
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On the NHB Predictive Trends tab of your Dashboard, the Your Most Likely To Sell Homes chart lists your division’s active inventory homes in the selected price bracket, ranked by NHB Momentum™. The helper text on the chart says it plainly: “Homes with the highest engagement — act on these first.”
The home pulling the most meaningful buyer activity sits at the top. Homes losing momentum drift down. A quick check-in with the reps working those top communities keeps everyone focused where a sale is closest.
And the chart works in both directions. A home at the top doesn’t need more help — buyers are already circling. If you were considering another price drop on it, you probably don’t need to. Save the cuts and incentives for homes that are actually stalling, and let the hot ones close at full price.
Each row is deliberately simple — three things, nothing else:
NHB Momentum™ is the AI-powered ranking signal that determines which homes show up at the top of this list. Here’s the short version of how it works.
✨ NHB Momentum™
Different actions carry different weights in our scoring system. A buyer submitting a tour request on a home carries more weight than a click on a search result, for example.
Momentum looks at how a home’s total weighted score changes over your selected time period compared to the previous period of equal length. So what you’re seeing isn’t just a snapshot of activity — it’s a signal of where a home is headed.
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Green up
Momentum increased vs. previous period
↓
Red Down
Momentum dropped vs. previous period
→
Sideways
Momentum stayed about the same
Hover over any arrow to see the exact percentage change. For example: “NHB Momentum™ is up 233% — Based on increased buyer activity compared to the previous period.” The arrow and its hover percentage are the complete signal — position tells you rank, the arrow tells you trajectory.
This chart covers your active inventory homes — the homes buyers can act on right now. Plans aren’t included, and homes that have gone pending or sold drop off the list automatically.
That keeps the chart honest as a to-do list: everything on it is a home you can still influence. When a home disappears from the ranking, that usually means good news.
The chart recalculates automatically when you change any of these three controls:
Use the 7-day view to spot what’s hot right now. Use the 90-day view for the bigger picture. For a deeper look at how filters work across the whole Dashboard, see the Dashboard Overview.
The list itself is just the start. Here’s how to turn it into action:
WEEKLY
Check your top 5 every Monday
Which homes are climbing? Which just dropped off the list? Make it a weekly habit and you’ll always know where to focus your marketing dollars — and remember, a home leaving the list often means it went pending.
WEEKLY
Check the chart before approving price drops
If a home is ranked high with a green arrow, buyers are already circling — you likely don’t need another cut. One prevented price drop can pay for Pro many times over.
WEEKLY
Pair rising homes with your best reps
If a home is trending up, make sure your top reps from Builder Rep Performance know about it. They can proactively share it with their connected agents.
MONTHLY
Use falling momentum as a coaching signal
A home that was on top last month and dropped this month might need a price adjustment, a new incentive, or better photos. Don’t wait until it goes stale — act early.
QUARTERLY
Compare winners across divisions
If you oversee multiple divisions, switch between them to spot patterns. Are 2-story floor plans outperforming 1-stories? Are homes with a certain incentive climbing faster? Use those insights to shape next quarter’s strategy.
PRO TIP
Cross-reference with incentives
Homes with strong incentives (interest rate buydowns, closing cost promos, BTSA) often rise quickly. If a home is climbing, check whether its incentives are set to expire soon — you may need to extend them to keep the momentum going.
Have questions about the Dashboard or any of its panels? We’re here to help.
Agents Most Likely To Sell a Home With You→
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Where Buyers Are Looking→
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Market Pending Home Snapshot→
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Builder Rep Performance →
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Sales Portal Dashboard Overview →
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