Market Home Snapshot β€” See what’s sellingΒ in your price bracket

A real-time look at the homes actually moving in your market. See the averages on price, square footage, commissions, BTSA, closing costs, and interest rates β€” and use them to make pricing and incentive decisions while there’s still time to move your inventory.

Who can access this? Admins, Managers, and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. Learn more about user roles β†’

What Market Home Snapshot Shows

Market Home Snapshot gives you the averages for sold homes in your market acrossΒ eight key metrics. Each metric appears as a stat card with the current average for your selected time period and price bracket β€” and the percent change vs. the previous period of equal length.

This isn’t survey data or guesswork β€” it’s based on the actual sold homes that were listed on New Home Buddy during the period you selected.

The eight metrics fall into two natural groups:Β home characteristicsΒ (beds, baths, sqft, price) andΒ incentive metricsΒ (interest rate, agent commission, BTSA, builder-paid closing costs).

Market Homes Snapshot screenshot

Market Home Snapshot dashboard showing all eight metric cards (beds, baths, sqft, price, interest rate, agent commission, BTSA, builder-paid closing costs) with their averages and percent change.

Home Characteristics Metrics

These four metrics tell you what kind of homes are actually selling in your price bracket β€” and how those patterns are shifting.

Incentive Metrics

These four metrics tell you how aggressive your competition has been with the levers that attract agents and buyers β€” rates, commissions, bonuses, and closing cost help.

The Real-Time Advantage

Three controls drive what you see:

Division selector β€” If you manage multiple divisions, switch between them in the top dropdown. Each division pulls averages from its own market area.

Time period buttons β€” Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Averages and percent-change calculations update instantly.

Price Bracket dropdown β€” This is the key filter that makes this data actionable. We’ve grouped homes in each market into four price brackets so you can compare against the right competition.

For example, in our Austin market the price brackets are:

  • Up to $400k
  • $400k – $600k
  • $600k – $1M
  • $1M+

Price brackets vary by market to reflect the reality of each area. If you’re building $450k homes in Austin, you’d select the $400k–$600k bracket to see averages from homes actually competing with yours β€” not luxury homes or entry-level homes skewing your numbers.

How to Filter by Division, Time Period, and Price Bracket

Three controls drive what you see:

Division selector β€” If you manage multiple divisions, switch between them in the top dropdown. Each division pulls averages from its own market area.

Time period buttons β€” Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Averages and percent-change calculations update instantly.

Price Bracket dropdown β€” This is the key filter that makes this data actionable. We’ve grouped homes in each market into four price brackets so you can compare against the right competition.

For example, in our Austin market the price brackets are:

  • Up to $400k
  • $400k – $600k
  • $600k – $1M
  • $1M+

Price brackets vary by market to reflect the reality of each area. If you’re building $450k homes in Austin, you’d select the $400k–$600k bracket to see averages from homes actually competing with yours β€” not luxury homes or entry-level homes skewing your numbers.

Tips for Using Market Home Snapshot

This dashboard pays off when you use it as a regular input to your real decisions. Here’s how to make it part of your rhythm:

WEEKLY

Pick the right price bracket first

The biggest mistake is leaving the dropdown on the wrong bracket. Match the bracket to where most of your inventory actually sells before you read into anything.

WEEKLY

Check before pricing or incentive moves

Sitting down to reprice or adjust incentives? Spend two minutes here first. Knowing where the market is right now β€” not 90 days ago β€” changes the move you make.

WEEKLY

Close the loop with Top Performing Homes

After you adjust a home’s price or incentives, checkΒ Top Performing HomesΒ over the next 7–14 days. Climbing momentum on that home is direct evidence your move worked.

MONTHLY

Look at the combination, not one number

A $5,000 closing cost promo might be below average, but if you’re also above average on commission and rate buydowns, you may already be out-spending the market. Averages are most useful when you read them together.

MONTHLY

Watch BTSA trends carefully

Of all the metrics here, BTSA often moves fastest. When one big builder in your price bracket raises BTSA, others typically follow within weeks. Catching the shift early gives you a competitive edge.

PRO TIP

Pair it with How My Division Compares for the strongest signal

Market Home Snapshot shows the market. How My Division Compares shows you against the market. Reading them together turns insight into action in seconds β€” and it’s all in one place at the top of the same tab.

Need Help?

Have questions about Market Home Snapshot or NHB Market Trends?.

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Link to: Top Areas

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Link to: Top Performing Homes

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Link to: How to Use the Sales Portal Dashboard

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