A real-time look at the homes actually moving in your market. See the averages on price, square footage, commissions, BTSA, closing costs, and interest rates β and use them to make pricing and incentive decisions while there’s still time to move your inventory.
Who can access this? Admins, Managers, and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. Learn more about user roles β
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Market Home Snapshot shows you what the market looks like. How My Division Compares, which sits at the top of the same tab, shows you exactly where your division stands against those averages β with green, blue, or red classification on every metric.
The two work hand in hand. Glance at How My Division Compares to spot where you’re winning or losing, then drop into Market Home Snapshot to see the actual averages you’re being compared to.
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All Market Home Snapshot averages reflect homes that were listed and sold on the New Home Buddy platform. This data isn’t pulled from your CRM, builder website, MLS, or any external source β only from activity within New Home Buddy.
Market Home Snapshot gives you the averages for sold homes in your market acrossΒ eight key metrics. Each metric appears as a stat card with the current average for your selected time period and price bracket β and the percent change vs. the previous period of equal length.
This isn’t survey data or guesswork β it’s based on the actual sold homes that were listed on New Home Buddy during the period you selected.
The eight metrics fall into two natural groups:Β home characteristicsΒ (beds, baths, sqft, price) andΒ incentive metricsΒ (interest rate, agent commission, BTSA, builder-paid closing costs).
Market Home Snapshot dashboard showing all eight metric cards (beds, baths, sqft, price, interest rate, agent commission, BTSA, builder-paid closing costs) with their averages and percent change.
These four metrics tell you what kind of homes are actually selling in your price bracket β and how those patterns are shifting.
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The average bedroom count for sold homes. Shifts here can signal changing buyer preferences β a rise in 4-bed averages might mean more families buying into your price bracket.
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The average bathroom count. Often moves alongside Beds, but not always. A drop in baths with steady beds might indicate more first-time buyers entering the market.
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The average square footage of sold homes. A useful signal for what buyers in your price bracket are actually choosing. If averages are trending down, buyers may be prioritizing location or amenities over space.
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The average sale price. Your market barometer. Rising prices mean buyer demand is healthy. Falling prices might mean more price competition or incentive-heavy selling.
These four metrics tell you how aggressive your competition has been with the levers that attract agents and buyers β rates, commissions, bonuses, and closing cost help.
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The average builder-offered interest rate across sold homes. Since builders commonly offer rate buydowns as incentives, this number tells you how aggressive your competition has been on rate.
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The average agent commission percentage offered across sold homes. If this is creeping up, your competitors are paying agents more to bring buyers. If you’re below the average, it may be harder for your reps to attract agent attention.
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The average bonus offered to selling agents above commission. BTSA is how builders sweeten the deal beyond the commission percentage. If averages are up, expect agents to start asking for matching bonuses.
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The average dollar amount of closing costs builders are paying on behalf of buyers. A big mover for first-time buyer price brackets β if this is up, buyers are shopping on out-of-pocket costs as much as price.
Three controls drive what you see:
Division selector β If you manage multiple divisions, switch between them in the top dropdown. Each division pulls averages from its own market area.
Time period buttons β Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Averages and percent-change calculations update instantly.
Price Bracket dropdown β This is the key filter that makes this data actionable. We’ve grouped homes in each market into four price brackets so you can compare against the right competition.
For example, in our Austin market the price brackets are:
Price brackets vary by market to reflect the reality of each area. If you’re building $450k homes in Austin, you’d select the $400kβ$600k bracket to see averages from homes actually competing with yours β not luxury homes or entry-level homes skewing your numbers.
The fastest builders in our system run a tight loop between Market Home Snapshot, their own inventory, and the Top Performing Homes dashboard. Here's how it works:
Three controls drive what you see:
Division selector β If you manage multiple divisions, switch between them in the top dropdown. Each division pulls averages from its own market area.
Time period buttons β Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Averages and percent-change calculations update instantly.
Price Bracket dropdown β This is the key filter that makes this data actionable. We’ve grouped homes in each market into four price brackets so you can compare against the right competition.
For example, in our Austin market the price brackets are:
Price brackets vary by market to reflect the reality of each area. If you’re building $450k homes in Austin, you’d select the $400kβ$600k bracket to see averages from homes actually competing with yours β not luxury homes or entry-level homes skewing your numbers.
This dashboard pays off when you use it as a regular input to your real decisions. Here’s how to make it part of your rhythm:
WEEKLY
Pick the right price bracket first
The biggest mistake is leaving the dropdown on the wrong bracket. Match the bracket to where most of your inventory actually sells before you read into anything.
WEEKLY
Check before pricing or incentive moves
Sitting down to reprice or adjust incentives? Spend two minutes here first. Knowing where the market is right now β not 90 days ago β changes the move you make.
WEEKLY
Close the loop with Top Performing Homes
After you adjust a homeβs price or incentives, checkΒ Top Performing HomesΒ over the next 7β14 days. Climbing momentum on that home is direct evidence your move worked.
MONTHLY
Look at the combination, not one number
A $5,000 closing cost promo might be below average, but if you’re also above average on commission and rate buydowns, you may already be out-spending the market. Averages are most useful when you read them together.
MONTHLY
Watch BTSA trends carefully
Of all the metrics here, BTSA often moves fastest. When one big builder in your price bracket raises BTSA, others typically follow within weeks. Catching the shift early gives you a competitive edge.
PRO TIP
Pair it with How My Division Compares for the strongest signal
Market Home Snapshot shows the market. How My Division Compares shows you against the market. Reading them together turns insight into action in seconds β and it’s all in one place at the top of the same tab.
Have questions about Market Home Snapshot or NHB Market Trends?.
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