Submit a grand opening, broker happy hour, model tour, or CE class — and we’ll put it in front of thousands of agents, the entire NHB community, and our social channels. One submission. Four channels. Zero marketing campaigns to set up.
Who can submit events? Admins and Managers on divisions subscribed to NHB Sales Portal Pro. Free users see the events calendar but can’t submit. Learn more about user roles →
Events tab in the Sales Portal showing the calendar of upcoming events with a “Create Event” button in the top right (visible to Pro subscribers).
IN THIS ARTICLE
Jump to Section
The Events tab is where every builder event in your market lives. Free users can browse the calendar to see what’s coming up. Pro subscribers get a Create Event button — the gateway to submitting and promoting your division’s events to thousands of agents and the broader NHB community.
Once an event is submitted and approved, it’s pushed across four promotion channels automatically. There’s no separate marketing campaign to set up, no PDFs to design, no email blasts to coordinate. Submit once, and we handle the distribution.
When your event gets approved, it’s published across all four channels at once. Here’s where it shows up.
📅
IN-PLATFORM
Agent & Builder Portals
Listed in the Events calendars of all NHB users in your market. Both real estate agents and other builder reps see your event when they log in.
🌐
WEB
NHB Website
Featured on our market-specific events pages at newhomebuddy.com/events/. Discoverable to agents and the public searching for events in your market.
📧
Weekly Agent Newsletter
Featured in our weekly newsletter sent to thousands of real estate agents. Direct visibility with the agents most likely to bring buyers to your event.
📱
SOCIAL
Social Media
Posted on NHB’s Instagram, Facebook, and LinkedIn channels. Extends your reach to agents and industry professionals who follow us.
Your event. Our megaphone.
We’ll put your event in front of premium events pages, thousands of social feeds, and thousands of inboxes weekly.
Submit once. We handle the distribution.
The Events tab is dedicated to builder-hosted events. Brokerage co-sponsorship is welcome and encouraged — as long as your division is one of the hosts. Here’s what’s eligible and what isn’t.
Eligible events
Not eligible
Co-hosting a brokerage event? If your division is a co-host (sponsor, presenter, or location partner), the event is welcome. Just make that role clear in the event description so it’s positioned correctly when we promote it.
Submitting an event takes about 3 minutes. Here’s the flow:
Every event goes through a quick NHB review before it’s published. We’re checking for three things:
If something needs fixing, we’ll reach out. Otherwise, your event is published across all four channels typically within 24–48 hours of submission.
Submitting a recurring event series? CE classes, monthly broker happy hours, or quarterly preview events can be submitted in advance. We’ll publish them all on schedule. Email jonathan@newhomebuddy.com if you want to set up a series.
The Events tab is industry-facing. It’s built to drive agents and builder reps to your division’s events. Here’s exactly who sees it:
Important: Events are not shown to home buyers. When agents and builder reps share homes via Personal Links, Lead Gen Searches, or Client Searches, the buyers viewing those links don’t see the events tab. This keeps the buyer experience focused on home browsing — and keeps your industry events reaching the right audience.
Submitting an event is the easy part. Getting agents to actually show up takes a little more thought. Here’s what works:
WEEKLY
Submit at least 2 weeks ahead
The earlier you submit, the more newsletter cycles your event gets featured in. A grand opening submitted 4 weeks out has 4 chances to land in front of an agent’s inbox.
MONTHLY
Lead with the value, not the agenda
Bad title: “Q2 Builder Update.” Better title: “First Look: New Phase Release at Ranchstone — Lunch Included.” Tell agents exactly what they’ll get for showing up.
MONTHLY
Add CE credits when possible
If your event includes a CE class component, agents prioritize attending — they need the credits anyway. Co-host a CE-eligible session with a local instructor and watch attendance jump.
MONTHLY
Tap your top performing agents
Use your Top Performing Agents dashboard to identify the 10–20 agents already engaged with your homes. Send them a personal heads-up about your event in addition to the platform-wide promotion.
PRO TIP
Pair events with new launches
A grand opening that’s promoted alongside a new community launch generates more click-through than either would on its own. Build a 2-week event push timed to coincide with new inventory drops or fresh incentive promotions.
Have questions about submitting events or running a recurring series?
How to Subscribe to NHB Sales Portal Pro →
PRO
Top Performing Agents →
PRO
Sales Portal Dashboard Overview →
FREE
Sales Portal User Roles →
FREE
Builder Rep Performance →
FREE
