Your division at a glance — leads, rep performance, traffic, and market activity, all in one view. Here’s how the Dashboard works and how to make it part of your weekly rhythm.
Who can access this? Admins, Managers, and Portal Viewers. Sales Reps use the Builder Portal and don’t have Sales Portal access.
Learn more about user roles →
Full Dashboard view with My Division tab selected, showing Recent Leads, Builder Rep Performance, Traffic Charts, and (for Pro) Top Performing Homes and Top Performing Agents.
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The Dashboard has two tabs at the top:
My Division — Shows your own division’s data: leads, rep performance, traffic, top homes, and top agents. This tab is your daily driver.
NHB Market Trends — Aggregate market intelligence based on buyer and agent activity across New Home Buddy. Compare incentives, see traffic patterns, and rank top areas. Available with NHB Sales Portal Pro.
Dashboard tabs — My Division and NHB Market Trends.
Two controls at the top of the Dashboard apply to everything you see:
Division selector — If you manage multiple divisions, switch between them in the top dropdown. The entire Dashboard updates when you change divisions.
Time period buttons — Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Every metric, ranking, and trend arrow recalculates instantly based on the period you pick.
How Comparisons Work: All percent-change indicators compare the selected period to the previous period of equal length. So if you’re looking at the Last 30 Days, the comparison is to the 30 days before that.
The My Division tab is where you spend most of your time. Here’s what each panel does:
FREE
Recent Leads
A reverse-chronological feed of every lead your division received during the selected time period — including leads that went directly to individual reps through Connections.
FREE
Builder Rep Performance
Every rep in your division ranked by NHB Momentum™. See activity counts, trend arrows, and contact info for each rep.
FREE
Traffic Charts
Stat cards and a line chart showing your division’s home impressions, home clicks, and contacts over the selected time period.
PRO
Top Performing Homes
Your division’s homes ranked by NHB Momentum™. Spot which listings are pulling the most buyer interest right now.
PRO
Top Performing Agents
Real estate agents ranked by NHB Momentum™ based on the activity they’re driving on your homes. Includes direct email and phone contact icons.
My Division tab showing all panels for a Pro subscriber.
The NHB Market Trends tab unlocks aggregate market data for Pro subscribers. All three dashboards on this tab share an additional Price Bracket filter so you can focus on the homes that actually compete with yours.
PRO
Market Home Snapshot
Averages for beds, baths, sqft, price, interest rate, agent commission, BTSA, and builder-paid closing costs across sold homes in your market.
PRO
How Buyers Engage with the Market
Per-home averages for impressions, clicks, CTR, and contact rate — plus a unique “Activity Before Home is Sold” view.
PRO
Where Buyers are Looking
Top zip codes, cities, school systems, and communities ranked by NHB Momentum™. Shows visual impressions-vs-clicks bars to spot high-intent areas.
All NHB Market Trends data is based on buyer and agent activity recorded on New Home Buddy. Not pulled from your CRM, builder website, MLS, or any other external source.
Select a price bracket to get premium data insights for your market.
The most useful Dashboard is the one you actually open. Here’s a cadence that works:
DAILY
Check Recent Leads
Leads move fast. A 30-second daily scan ensures nothing slips past a rep.
WEEKLY
Review the My Division tab
Switch to Last 7 Days. Who’s rising? Who’s slowing? Which homes are climbing the rankings? Make this part of your Monday routine.
MONTHLY
Pull Last 30 Days for team meetings
Use Builder Rep Performance and Top Performing Homes to drive conversations about what’s working.
QUARTERLY
Switch to Last 90 Days
This is where strategic patterns show up. Use it for performance reviews, pricing decisions, and incentive planning.
PRO TIP
Make NHB Market Trends part of pricing meetings
A 2-minute review of Market Home Averages tells you exactly where your competition is on price, commission, BTSA, and closing costs.
Have questions about the Dashboard or any of its panels? We’re here to help.
Recent Leads →
FREE
Builder Rep Performance →
FREE
Traffic Charts →
FREE
Sales Portal User Roles →
FREE
How to Subscribe to NHB Sales Portal Pro →
PRO
