Your entire operation in three tabs — how you’re performing, what’s selling in your market, and what’s most likely to sell next. Everything you need to move homes faster, in one view.
Who can access this? Admins, Managers, and Portal Viewers. Sales Reps use the Builder Portal and don’t have Sales Portal access.
Learn more about user roles →
The Dashboard is organized into three tabs, and each one answers a different question. The easiest way to remember them: me, the past, and the future.
ALL ABOUT ME
Your own performance — your traffic, your leads, your reps, and how your homes compare to the market.
ALL ABOUT THE PAST
What actually went pending or sold in your market — so you can set smarter prices and incentives.
ALL ABOUT THE FUTURE
AI-powered, real-time buyer and agent signals showing what’s most likely to sell next.
Dashboard tabs — My Division, NHB Market Data, and NHB Predictive Trends.
Two controls at the top of the Dashboard apply to everything you see:
Division selector — If you manage multiple divisions, switch between them in the top dropdown. The entire Dashboard updates when you change divisions.
Time period buttons — Choose from Last 7 Days, Last 30 Days (default), Last 60 Days, or Last 90 Days. Every metric, ranking, and trend arrow recalculates instantly based on the period you pick.
How Comparisons Work: All percent-change indicators compare the selected period to the previous period of equal length. So if you’re looking at the Last 30 Days, the comparison is to the 30 days before that.
This tab is your daily driver — everything about your own division’s performance. Panels appear in this order, top to bottom:
FREE
Traffic Charts
Stat cards and a line chart showing your division’s home impressions, home clicks, and contacts over the selected time period.
PRO
How My Division Compares
Your homes vs the market average in this price bracket. Four metrics — Impressions, Clicks, CTR, and Contact Rate — each with a clear Above Average, Average, or Below Average rating. The fastest answer to “how am I doing?”
FREE
Leads
Every lead your division received this period — including leads that went directly to individual reps through Connections. Each lead now shows a read-receipt pill so you know whether the lead email has been seen.
FREE
Builder Rep Performance
Activity generated by each rep’s shared links and Connections. Every rep in your division ranked by NHB Momentum™, with activity counts and trend arrows.
Everything here is based on homes that went pending or sold on New Home Buddy — so you can make better decisions about pricing, incentives, and where to compete. Available with NHB Sales Portal Pro.
This tab has its own Min Price / Max Price selectors in $50K increments, so you can isolate the exact range you compete in. Two dashboards live here:
PRO
Market Pending Home Snapshot (averages)
What the average home going under contract looks like right now — and what is being advertised. Price, sqft, beds, and baths, plus the average incentive package on pending homes: interest rate, agent commission, BTSA, and builder paid closing costs.
PRO
Where Buyers Purchased
The zip codes, cities, school systems, and communities ranked by homes that went pending or sold in your price range. See exactly where deals are closing — and how much room you have to climb.
All NHB Market Trends data is based on buyer and agent activity recorded on New Home Buddy. Not pulled from your CRM, builder website, MLS, or any other external source.
The forward-looking tab. Real-time insights powered by AI and live agent and buyer signals, showing what’s most likely to sell next. All three dashboards here are ranked by NHB Momentum™ and share a Price Bracket selector (preset ranges). Available with NHB Sales Portal Pro.
PRO
Your Most Likely To Sell Homes
Homes with the highest engagement — act on these first. Your active inventory in the selected price bracket, ranked by NHB Momentum™ with trend arrows showing which homes are heating up.
PRO
Agents Most Likely To Sell A Home With You
Agents with the most buyer activity on your homes, ranked by NHB Momentum™. Hover any agent’s email or phone icon to grab their contact info and follow up.
PRO
Where Buyers are Looking
The top areas in your market with live buyer demand. Zip codes, cities, school systems, and communities ranked by NHB Momentum™, with impressions-vs-clicks bars to spot high-intent areas.
Two “Where Buyers…” dashboards, two different questions. Where Buyers Are Looking (this tab) ranks live engagement — the future. Where Buyers Purchased (NHB Market Data tab) ranks pending and sold outcomes — the past. Use them together, but don’t mix them up.
The most useful Dashboard is the one you actually open. Here’s a cadence that works:
DAILY
Check Leads
Leads move fast. A 30-second daily scan — including the read-receipt pills — ensures nothing slips past a rep.
WEEKLY
Review My Division
Switch to Last 7 Days. How does your division compare to the market this week? Which reps are rising? Make this part of your Monday routine.
WEEKLY
Scan NHB Predictive Trends for this week’s priorities
Your Most Likely To Sell Homes tells you which homes to act on first. Agents Most Likely To Sell A Home With You tells you which agents your reps should be talking to.
MONTHLY
Make NHB Market Data part of pricing meetings
A 2-minute review of the Market Pending Home Snapshot tells you exactly where the market is on price, commission, BTSA, and closing costs — for homes actually going under contract.
QUARTERLY
Switch to Last 90 Days
This is where strategic patterns show up. Use it for performance reviews, pricing decisions, and incentive planning.
PRO TIP
Read the tabs in order: me, past, future
Start on My Division to see where you stand. Check NHB Market Data to see what pricing and incentives are getting homes under contract. Then open NHB Predictive Trends to decide what to act on next. Three tabs, one complete decision loop.
Have questions about the Dashboard or any of its panels? We’re here to help.
Recent Leads →
FREE
Builder Rep Performance →
FREE
Traffic Charts →
FREE
Sales Portal User Roles →
FREE
How to Subscribe to NHB Sales Portal Pro →
PRO
