Sales Portal Pro

How My Division Compares

Above or below the market, at a glance.

Your homes vs the market average in your price bracket. Four metrics, each with your number, the difference and a clear rating, so you know where you’re winning buyer attention and where you’re losing it.

Who can access this? Admins, Managers and Portal Viewers on divisions subscribed to NHB Sales Portal Pro. About user roles

Changing the time period, then the price bracket, with made-up data.

Built from activity on New Home Buddy and the listings builders provide.

What this panel shows

This panel sits in the middle of the My Division tab. It puts your homes in one price bracket next to the market average for the same bracket and dates.

Apples to apples: you’re only measured against homes in the range you actually compete in.

The four metrics

  • Impressions (discovery): are your homes seen as often as competitors’?
  • Clicks (interest): when buyers see them, do they open them?
  • Clickthrough Rate (CTR): the share of impressions that become clicks, a clean read on how your homes look in search.
  • Contact Rate (action): how often buyers and agents take the next step and reach out.

Reading the ratings

Each tile shows your value, the difference (“▲ 10.3% vs market avg”) and a pill that shows whether you’re above, at or below the market average:

  • Above Average (green)
  • Average (blue)
  • Below Average (red)

Not enough market data in a bracket shows N/A with a “No market data” pill. Try a longer period or another bracket.

Filters and scope

The panel has its own Price Bracket selector and follows the Dashboard’s division and time period. Traffic Charts above it cover every price point, so a new bracket only changes this panel.

  • Price Bracket: preset ranges, specific to your market.
  • Division selector: if you manage more than one division, switch at the top of the Dashboard. Each division has its own data.
  • Time period: Last 7, 30 (default), 60 or 90 Days. Each number shows the change from the previous period.

Tips

  • Weekly
    Make it your Monday scorecard

    Four tiles, ten seconds. If something’s red, you know exactly where to dig.

  • Weekly
    Check every bracket you sell in

    Ratings can differ a lot between brackets, and so can the right response.

  • Monthly
    Recheck after price or incentive changes

    Moving from Below Average to Average on CTR or Contact Rate is direct evidence the change landed.

  • Pro tip
    Pair a red rating with Market Data

    Low on Contact Rate? Check the incentive package on homes going under contract in your range.

Where this data comes from

Based on activity on New Home Buddy, for homes listed on the platform. It’s here to guide your decisions, and it updates as the market moves.

All Sales Portal articles

Need help?

Questions about this or anything else in the Sales Portal? Email jonathan@newhomebuddy.com.

New Home Buddy — Changing the way new construction homes are sold.