Agent PortalBuilder Portal

FreeFor agents and builder reps · 4 min read

How to use Lead Gen Searches

Share a set of new homes that fits a niche, like a school district or an incentive. Every home carries your contact info, and people who sign up become your leads.

Open the Agent PortalSee how it works
Save a search as a Lead Gen Search and it lands in your Lead Gen list.

What is a Lead Gen Search?

It’s a public link to a filtered set of homes, like “under $450K near Conroe ISD.” It updates in real time and works anywhere: texts, email, social posts and QR codes.

It’s built to find new clients. For a buyer you already know, send a Client Search instead.

Visitors don’t need a login, every home shows only your contact info, and buyers never see commission or bonuses.

1Agent or Builder Portal

Start a new search

Click Lead Gen in the left menu, then New Search.

Set the filters your niche needs: price, school system, builder, incentives and more.

2Agent or Builder Portal

Save it as a Lead Gen Search

Click Save Search and choose Find New Clients (Lead Gen Search).

Give it a clear name, then click Create Search. The name shows on the shared link and in your portal.

You can also filter on the Homes page and save from there.

3Lead Gen

Copy and share the link

Under Lead Gen, open the ⋮ menu on your search and click Copy Share Link.

Post it with a short caption that speaks to the buyer you want.

4Your shared link

Visitors sign up

Anyone can browse your homes. Your name, photo and contact info are on every one.

They’re asked to sign up when they favorite a home, ask about one, or after 90 seconds of browsing.

5Clients

You get the lead

They’re added to your Clients as a New Lead, and you get an email right away.

A search is made for them with your filters, plus any area you drew. If they ask about a home, you get their contact info and the home.

6Lead Gen

Track and edit it

Under each search you’ll see views, home clicks, favorites and new leads. Hover the filter icon to see its filters.

To change it, open the ⋮ menu and choose View/Edit Search. The link never changes, so posts you already shared keep working.

Five ideas that work

One search per idea. Pair each with a caption like these.

  • 🎯 Promote an incentive

    Builder bonuses, price drops or builder paid closing costs.

    💬 These builder incentives just dropped: $10K+ in closing cost help. See every home with this deal →
  • 🏘️ Launch a new community

    One community’s inventory in one link.

    💬 Grand opening in Stillwater Ranch! See every new home available →
  • 🎓 Promote a school

    A school district or a single school.

    💬 Love Conroe ISD? These new homes are all zoned to it, some with studies and game rooms →
  • 👥 Reach a niche

    First-time buyers (price, tax rate, closing costs), USDA, one-story homes with a low HOA, a move-in date, community pools and trails, gas or electric, game rooms, 3+ garage bays.

    💬 Looking for a move-in ready home with a pool and trails? These new builds are USDA eligible too →
  • 💰 Target smart savers

    Homes under a tax rate or interest rate.

    💬 These new homes have tax rates under 2.2%. Take a look →

Tips

  • Put it in your bio

    Add a Lead Gen Search to your Linktree or Instagram bio.

  • Use QR codes

    Turn the link into a QR code for signs, flyers and open houses.

  • Go seasonal

    “Move-in ready by July” or “Spring builder incentives” give people a reason to click now.

  • Test your niches

    Make one search per buyer type, and watch which one brings in the most leads.

Prefer video?

Watch the full walkthrough.

· by New Home Buddy

All posts

Get started

Create your first Lead Gen Search.

Lead Gen Searches are free for agents, and free for reps whose builder is listed.

Open the Agent PortalCreate a free agent account

Builder rep? Open the Builder Portal