Feature update

Buyer Needs Requests are live, plus cleaner lists and smarter filters

Send your buyer’s needs straight to builders, filter by exactly the builders you want, and share links that preview the right way.

  1. 1Buyer Needs Requests
  2. 2Builders reply with homes
  3. 3Video walkthrough
  4. 4Cleaner lists
  5. 5Simpler filters
  6. 6Builder filter
  7. 7Link previews

AgentsFree

Buyer Needs Requests are live

Tell builders what your buyer wants, and let them come to you with matching homes.

In Buyer Requests, click Create Buyer Needs Request. Pick your markets and builders, describe your buyer, then click Send.

Connected with a rep at that builder? It goes straight to them. If not, it goes to the builder’s division contact.

Read the step-by-step guide →

Builder repsFree

Builders reply with matching homes

Reps get an email with the agent’s request and a Respond button.

In the Builder Portal, pick the homes that fit, add a note and send. The agent sees every reply in one inbox.

No more digging through Facebook posts and text threads to find buyers.

Agents and builder reps

Watch the walkthrough

See a Buyer Needs Request go from the agent’s portal to the builder and back, in a few minutes.

Agents and builder reps

Cleaner Clients and Lead Gen lists

Both lists got a cleanup: more space, clearer text and stronger buttons.

They’re easier to scan, whether you’re checking on clients or seeing which Lead Gen Searches bring in the most leads.

Agents and builder reps

Simpler incentive and tax filters

Three filters now work in one direction, the way buyers think about them:

  • Interest Rate: a maximum only, like “Up To 5.25%”.
  • Community Tax Rate: a maximum only, like “Up To 2.25%”.
  • Builder Paid Closing Costs: a minimum only, like “Starting at $10,000”.

Nobody shops for a higher rate. Now there’s one box to fill in, not two.

Agents

A Builder filter that does more

You used to type one builder name at a time. Now Builder, under More, lists every builder in your markets.

  • Check as many builders as you like.
  • Uncheck one to leave it out.
  • See how many reps you’re connected with at each.

It’s great for comparing builders and building focused Lead Gen Searches.

Agents and builder reps

Better link previews, everywhere you share

Shared links now show the right title, description and image in texts, social posts and search results.

  • Home links show the home’s photo, price and community.
  • Personal Links show a preview made for you.
  • Lead Gen Searches get a title and image based on the search.

Home links also dropped the “#” symbol, so Instagram no longer treats part of the link like a hashtag.

Now: with Branding Pro, you can also set your own preview image for your Personal Link and searches. Links to a single home keep the home’s photo.

Get started

See what’s new in your portal.

Free for agents, and free for reps whose builder is listed.

Builder rep? Open the Builder Portal