12/09/2025 Feature Update: Buyer Needs Requests Are Live + SEO + Cleaner Lists + Smarter Filters

We’ve rolled out several new improvements designed to help agents and builder reps work faster, collaborate more easily, and deliver exactly what buyers want.

Here’s what’s new:

Buyer Needs Requests Are Live — A Faster, Smarter Way to Match Buyers With Builders

Agents can now send direct “Buyer Needs Requests” to selected builders — giving builder reps instant visibility into what active buyers are searching for.

This is one of our biggest communication upgrades yet.

How It Works

  • Agents fill out a short form describing their buyer’s needs
  • They choose which builders or builder reps they want to notify
  • Connected builder reps receive the request instantly — just like a lead
  • Reps can respond quickly with matching inventory, future releases, or recommended plans

The best part: connections matter.

Connected reps receive these alerts first, giving them a real advantage in serving agents quickly.

Why This Matters

Before this feature, matching buyers with builders often meant:

  • Text threads
  • Facebook group posts
  • Guessing who the right rep is
  • Slow or inconsistent responses

Now everything happens inside one streamlined system — fast, clear, and documented.

It’s another step toward changing the way new construction homes are sold, by giving agents and builders a real communication channel built for today’s market.

Check out the full training guide for more info!

Cleaner, Easier-to-Read Clients List & Lead Gen List

Both pages received a UI cleanup to match the modern design and spacing used across the rest of the platform.

What’s Improved

  • More spacing
  • Less clutter
  • Cleaner typography
  • Stronger CTA buttons
  • A simplified layout that’s easier to scan
Screenshot of redesigned Lead Gen List Page on New Home Buddy
Redesigned Lead Gen List Page on New Home Buddy

These lists sit at the center of your daily workflow. This update makes them feel lighter, faster, and more intuitive — whether you’re managing clients or analyzing your top-performing Lead Gen Searches.

Simpler Filters to Match How Buyers Actually Think

We simplified three key filters after noticing that most people only needed them in one direction — not both.

Interest Rate → Max Only

People don’t search for a minimum rate — they want the best rate available.

Example: Interest Rate Up To 1.99%

Tax Rate → Max Only

Buyers want to know their ceiling, not a range.

Example: Tax Rate Up To 2.25%

Builder Paid Closing Costs → Min Only

Incentives make sense when you know the starting point.

Example: Builder Paid Closing Costs Starting at $10,000

This update makes filtering easier, more intuitive, and more aligned with how people actually search.

Agent Portal: A Better, More Powerful Builder Filter

The Builder filter inside the Agent Portal just got a major upgrade — making it easier to explore inventory and tailor searches for your buyers.

What’s New

Agents used to only be able to filter by typing in one builder name at a time.

Now the Builder filter:

  • Shows all builders in the market(s) you’ve selected in your profile
  • Lets you select multiple builders at once
  • Lets you exclude specific builders with a click
  • Displays the number of builder reps you’re connected with at each builder

This makes it incredibly useful for crafting niche searches, comparing builders, and creating targeted Lead Gen content.

Screenshot showing builder filter on the Agent portal allowing you to select exactly which builders you want to include in your saved search
Agent Portal: Select exactly which builders you want to include or exclude in your search

Why this matters

This update gives agents:

  • A clearer view of their markets
  • Better control when searching inventory
  • More personalized ways to curate homes for clients
  • A smarter workflow when working with connected builder reps

It also integrates seamlessly with your Market selections, so you always see the right builders.

Major SEO Improvements Are Now Live for All Shared Links

We’ve rolled out a huge upgrade to how New Home Buddy links appear across social platforms, search engines, and messaging apps,

New Home Buddy now uses fully implemented Server-Side Rendering, a major technical milestone for our web app.

In simple terms:

SSR lets us generate all SEO information before the page loads, so platforms like Instagram, Facebook, LinkedIn, iMessage, and Google instantly see the correct:

  • Title
  • Description
  • Preview Image

No missing previews. No generic text. No outdated link info.

This is something most dynamic web apps struggle with — but New Home Buddy now has it built in across the entire platform.

Every link you share now has accurate, customized preview data:

If you share it, we optimize it.

Cleaner URLs for Homes (No More “#”)

Individual home links now use a clean URL format — we removed the “#” symbol that caused Instagram and some other platforms to treat parts of the link like a hashtag.

This ensures your shared home links consistently show the correct preview image.

And Yes… Profile Photos on Link Previews Are Coming 😉

Now that SSR is fully live, we have the ability to load agent and builder rep profile photos directly onto the preview card for Personal Links.

There’s already a dedicated space in the design — meaning your branded link previews will soon feel even more personal and professional across social media.

Next Steps

Agents

  • Start using Buyer Needs Requests to help active buyers faster
  • Explore the new Builder filter to customize searches
  • Update saved searches using the simplified filters
  • Take advantage of the cleaner Clients and Lead Gen Lists

Builder Reps

  • Make sure you’re connected to agents in your market so you can receive Buyer Needs Requests directly
  • Use simplified filters to highlight incentives
  • Review your Lead Gen engagement with the improved UI

These updates move us closer to a smoother, smarter, more connected home-selling experience.

And we’re just getting started. More updates are already in development, including deeper analytics and additional UI upgrades that continue to elevate the entire New Home Buddy platform.

Thanks for being part of the mission — and for helping us change the way new construction homes are sold. 🚀

Log in to your Agent or Builder Portal today and explore what’s new:

Builder Portal
Agent Portal
/by