How to Create Your Personal Link on New Home Buddy (And Why You Should)

Whether you’re a real estate agent or a builder sales rep, your Personal Link on New Home Buddy is one of the most powerful tools in your marketing toolkit.

It’s a branded, always-up-to-date link that showcases available new construction homes–all while keeping you as the main point of contact on every listing.

But here’s the thing: Personal Links work a little differently for Agents vs. Builder Sales Reps.

So let’s break it all down–how it works, how to create your link, and how to turn it into your lead magnet.

• What is a Personal Link?
• Why Use It?
• How to Create and Customize Your Link
• How to Use It to Generate Leads
• 🔥 Power Tips

What is a Personal Link?

A Personal Link is a custom URL that shows homes and plans on New Home Buddy. When someone clicks the link, the results they see are branded with only your name and contact info.

It’s a live, evergreen link that can be shared anywhere. For instance, many people set personal links on their email signatures and social bios.

Every time someone clicks it, they see homes currently available on the platform.

But here’s what makes it special…

For Agents:

• The link shows every home and plan currently listed on New Home Buddy.
• All homes are branded to you. Your name and contact info appear on each one.
• There is no filtering or curation set in advance. Your Personal Link gives full access to the platform’s plans and inventory in the market(s) you’ve set!

For Builder Sales Reps:

• Shows only your builder’s homes and plans, automatically filtered by:
  • ✅ Builder name
  • ✅ Assigned division
  • ✅ Cross-sell rules (if applicable)
  • ✅ Ability for Agents to Connect with you (if Agent is viewing the search)
• All listings are branded to you personally, just like agent links.
• This ensures you only display homes you’re authorized to sell. Therefore, Personal Links are a safe and effective tool for client and agent outreach.

Why Use It?

Think of your Personal Link as a digital homepage built for conversions:

• 🔄 The link updates in real-time as new inventory hits the platform, prices change, or homes are sold.
• 🧭 Every inquiry from your Personal Link is routed straight to your inbox — not a general info line or builder contact form.
• 📱 Personal Links works great across all platforms: Instagram, email signatures, texting, flyers, QR codes.

⚠️ Important: Personal Links do not display commissions or bonuses.
These are visible only within your New Home Buddy portal for registered agent/builder users OR if someone clicks a Builder Sales Rep’s personal link and indicates that they’re a real estate agent.

How to Create and Customize Your Link

The process is identical for both agents and builder reps:

1. Top Right of the Navigation Bar:

• Click the Share icon in the upper right.
• Select “Create or Copy Personal Link.”

2. Your Profile Page:

• Click into your profile (top right icon in the navigation bar).
• Customize the last part of your URL (e.g., jennifer-tester).
• Click Save, then copy the link OR generate a QR code version!

Link Format

We designed Personal Links to be short and sweet! There’s a subtle difference between agent portal links and builder portal links (a or b as the subdomain).

Don’t worry, we’ve done all that work for you. All you need to do is customize your URL to whatever you want it to be! By default, your Personal Link extension will be your full name.

Here’s an example of what the links look like:

Agent Link Format:

The agent portal link format is https://a.nhb.app/u/your-name

Builder Sales Rep Link Format:

The builder portal link format is https://b.nhb.app/u/your-name

How to Use Personal Links to Generate Leads

Instagram Bio or Linktree

Replace generic website links with your Personal Link to showcase actual homes. Add a CTA like:

“🏡 See new homes available now”
👉 [Your Personal Link]

Email Signature

Add a clear, clickable CTA:

“🔍 Browse homes I can help you buy → [Your Link]”

Business Cards & Flyers

Turn your Personal Link into a QR code and put it on printed materials. It’s perfect for:

• Open houses
• Builder events
• New client packets

Text & DMs

Got a new contact but aren’t sure what kind of home they’re in the market for?

Send your Personal Link so they can browse, filter, and ever request more info on specific homes. The site optimized for mobile devices and loads fast!

Quick Personal Link Recap: Agents vs. Builder Sales Reps

FEATURE	AGENTS	BUILDER SALES REPS
Inventory Shown	Full platform-wide inventory and plans	Filtered by builder, division & cross-sell
Branded To	Agent name & contact info only	Sales rep name & contact info only
Commission/BONUS visibility	❌ Not shown on link results	⭕️ Shown if the viewer clicks “I’m a real estate agent” when prompted
Custom Link Format	a.nhb.app/u/your-name	b.nhb.app/u/your-name
Best Use Cases	Instagram bios, email sigs, Texts and DMs	Email sigs, Agent outreach, client follow-ups

🔥 Power Tips

• Set your Personal Link as your homepage shortcut on your phone. That way, you’ll always have inventory ready to show.
• Generate the QR code version of your link and add it flyers and business cards.
• Add your link to client drip emails or post it on Facebook once a week with inventory updates.
• Use it in group texts or client follow-ups to drive engagement with real-time listings.
• Agents: Include your link in every client text thread when you first start working with a buyer. That way, they get used to clicking your link instead of going to Zillow.

Need Help?

📧 Questions? Reach out to support@newhomebuddy.com–we’re here to help!

You can also watch this training video on how to complete your profile and set your Personal Link: